The student experience
MSc in Marketing
Key Information
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Application deadline
Home/EU: 31 August 2020
Overseas: 30 June 2020
Please note applications may close earlier -
Course start date
28 September 2020
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Fees
Home/EU: £14,000
Overseas: £20,000
EU fees for 2020 will not change. From 2021 fees may change depending on the outcome of Brexit negotiations. Read the University's advice for EU students. -
Entry requirements
2:1 or above (or international equivalent) undergraduate degree. Your degree can be in any discipline but it must include business/management and marketing related content.
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Title of award
Master of Science
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Length of course
One year
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Mode of attendance
Full-time
This course is for
Graduates looking for a specialist route to a career in marketing.
Overview
Deepen your understanding of core marketing theory. You’ll develop a desirable set of skills valued by the marketing industry.
You’ll get a good balance between learning the latest marketing theory and practice applying it. Our course spans the three core elements of modern marketing:
- marketing to consumers
- marketing to businesses and organisations
- marketing and society
We have close links with a range of organisations. This means we get input into our course from industry leaders. You’ll learn business skills that are important to the right employers.
Rankings
Key Benefits
- We combine latest marketing research with industry practice to go beyond ‘just’ the theory
- You'll get an opportunity to make an impact in solving a real business problem with our practice track. This is our alternative to a traditional dissertation
- You'll deepen your understanding of modern marketing by working with researchers who are among the best in the world. Our faculty are experts in marketing to consumers, business and society
- We challenge convention. You'll develop skills and knowledge that help you create fresh, innovative ideas and stand out to employers
- Learn through action with our Global Residencies, Business Challenge Week and Action Project. You'll get practical experience to take with you into your future career
- We don’t just teach. We take a two way approach, and your input and knowledge is important
MSc in Marketing 2018 class
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20Nationalities
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77/ 930Enrolled/applicants
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23/ 77Male/female %
I wanted to study Marketing at a university that would encourage practice-oriented thinking and offer an international, friendly learning environment. University of Bath has exactly this mix.
Rebecca Weyers (2017 graduate)